At Sonoco Metal Packaging EMEA, our sales teams are the vital link between our products and our customers. They spark new connections, expertly nurture relationships, and ensure the highest level of service is delivered. These multi-skilled experts thrive in dynamic working environments, acting as true partners to our customers.
Starting the Day with Purpose
Each day begins with a focus on supporting customers, addressing challenges, and collaborating across departments. Sales managers cooperate with colleagues in production, technical, and development teams to provide tailored solutions.
Laura Capodicasa, Sales Manager for Italy, highlights the proactive approach required in the role:
“Each day we get into the office and start with a team meeting. We need to figure out all the pressing issues in each market and prioritise our time. I’m extremely driven by the work we do for our customers, and I feel it’s my mission in this role to serve our customers and proactively anticipate any problems that could arise. We’re there to guide them through difficult times and to do that, we need to be united, professional and proactive.”
Customer-Centric Approach
Much of the team’s time is dedicated to customer engagement. Whether through meetings, site visits, or virtual discussions, they provide insights, solve issues, and ensure a smooth supply chain.
Lee Bradley, Commercial Director Aerosols Europe, speaks on the importance of a customer-centric approach:
“Adopting a customer-centric approach in manufacturing sales ensures that products and services are tailored to meet the specific needs and preferences of customers. This not only elevates customer satisfaction and loyalty but also stimulates innovation, enhances efficiency, and secures long-term business success.”
Jo Jackson, UK Sales Manager, emphasises the importance of understanding customer’s needs:
“A large portion of our day and time is devoted to making sure we understand our customers’ needs and challenges, as well as sharing our capabilities to find the best solutions for them, whether these discussions are hosted at one of our sites or travelling to where they’re based – we have a flexible and adaptable approach, to make sure we tailor our services to meet our customers’ various requirements.”
Tine Aernouts, Belgium Sales Manager, discusses the nuances of understanding customer challenges:
“Understanding your clients’ challenges is vital for a sales manager in manufacturing. It enables you to offer tailored solutions, build stronger relationships, and foster trust. This insight drives customer satisfaction and loyalty, ultimately leading to increased sales and long-term success.”
Renate Himmel, Sales Manager for Germany highlights the importance of collaboration:
“As well as engaging with our customers, the aerosols sales team works very closely with our production, technical and development colleagues. It’s fascinating to see the product come to life, and we always take any opportunity to go onto the manufacturing floor. We’re deeply connected to every phase, from development and production to customer feedback, which allows us to advocate efficiently within the company and represent a broader vision. This collective effort brings each product to life, with everyone contributing to a shared goal that ultimately serves our customers and strengthens our impact across the industry.”
Building relationships with customers is at the heart of the sales team’s role. Strong communication, trust, and long-term partnerships ensure Sonoco Metal Packaging EMEA meets the evolving needs of its clients. As Renate adds: “Forming relationships with our customers and learning exactly what they’re thinking is the most important part of our job. I’m proud to be part of a team that would go to the ends of the earth for our clients.”
Navigating Challenges and Industry Trends
The team stays ahead of regulatory updates, sustainability trends, and shifts in customer expectations. Their work extends beyond sales, providing guidance on compliance, product innovations, and industry developments.
Renate also reflects on the personal and professional growth that comes with the role: “Doing this job over so many years has impacted me personally as well as professionally. Being part of this team gives me a much stronger and more measured view on things. I’m able to stay calm and positive even during difficult times and feel more confident in my ability to serve our customers.”
Commitment to Excellence
The aerosol sales team at Sonoco Metal Packaging EMEA is committed to delivering value, building strong partnerships, and driving innovation in metal packaging. Through teamwork and dedication, they ensure that customers receive the best solutions, delivered with expertise and passion.
