Consumers are looking for convenience and sustainability in their food packaging
In today’s fast-paced world, convenience is at the forefront of consumers’ minds
Whether it’s ordering products with same-day delivery, cooking a quick meal or opening food packaging quickly and effortlessly, the demand for convenience just keeps growing. In a world where our most precious commodity is time, companies offering products and services that streamline everyday tasks and save time are the ones attracting more attention and loyalty from the modern consumer
“Sonoco Metal Packaging EMEA 2024 sustainable packaging”
En el acelerado mundo actual, la comodidad reina en la mente de los consumidores
“Convenience is the fastest-growing megatrend in developed and emerging economies”
“In 2023, 66.5% of global consumers stated they are looking for ways to simplify their lives”
Euromonitor International 2024
Wanting to take a closer look at the role of convenience trends in the packaging industry and gain a deeper understanding of what consumers want, Sonoco Metal Packaging EMEA has launched several initiatives
Reaching out through various communication channels, we invited consumers to take part in a survey focused specifically on their packaging preferences
Interacting directly with Spanish consumers means we can collect honest opinions about our innovative solution for metal food cans: Ecopeel™
Covering more than 2,000 consumers and 600 European business leaders from the manufacturing, retail and consumer packaged goods sectors, Sonoco Metal Packaging EMEA's most recent survey revealed a growing demand for sustainable packaging among Europe’s consumers
What does this mean for packaging?
Easy to open and pour is the top priority
When asked to pick the most important packaging criteria:
40% of consumers rank easy to open and pour in first place
38% prioritise recyclability for their packaging
22% favour packaging that helps extend the shelf life of the products
*Sonoco Metal Packaging EMEA 2024 convenience survey
Recyclable and easy-to-open packaging is more important to Spanish consumers than design and size
Recyclable and easy-to-open packaging is more important to Spanish consumers than design and size.
According to the opinion of majority Spanish consumers (54%), the most important aspect of packaging is its easiness to pour out the content. This is followed closely by recyclability (52%), with design and size being less significant factors.
* Sonoco Metal Packaging EMEA 2024 convenience survey
Convenient packaging encompasses so much more than just ease of use: it’s about offering consumers solutions that match their lifestyles, values and expectations
With convenience as the key focus, packaging plays a crucial role in the consumer experience. Modern consumers aren’t just looking for products and services that offer convenient use – they also want that same convenience in their packaging.
What’s more, eco-conscious consumers are increasingly demanding sustainable packaging solutions that minimise environmental impact. They don’t want packaging that just ends up in the bin; they want it to be infinitely recyclable and they want a reduced carbon footprint.
Sonoco Metal Packaging EMEA is known for its smart and sustainable packaging solutions. Not only are they inclusive and convenient, they’re also infinitely recyclable.
Consumer perceptions: a driving force for sustainability
The results show that 57% of consumers are willing to pay more for products in sustainable packaging, and 82% of them would be more likely to buy a product if it came in a metal container, knowing that metal can inherently be recycled again and again. This preference not only highlights a trend towards sustainability but also reflects a change in the consumer value system, with 70% placing greater importance on reuse and recycling than on luxury packaging or exclusive designs. Learn more about the consumers who are switching to sustainable packaging HERE ->
Leading the change in the packaging industry, Sonoco Metal Packaging EMEA has always been committed to developing innovative food packaging, offering brands an edge with innovative solutions that meet consumer demands for affordability, convenience and sustainability
ECOPEEL™ - innovative food packaging :
EASY TO OPEN
EASY TO POUR
INFINITELY RECYCLABLE
20% LESS CO2 EMISSIONS than a standard can
Learn more about Ecopeel™
THE FOOD PACKAGING YOU’VE BEEN WAITING FOR
As a facilitator pushing the packaging industry to change, Sonoco Metal Packaging EMEA has always been committed to developing innovative food packaging, offering innovative solutions that meet consumer demands for affordability, convenience and sustainability.
Ecopeel™ is an infinitely recyclable food can that is easy to open, easy to pour and uses no additional materials around the opening. This makes it lighter and reduces CO2 emissions by up to 20%.
Learn more about Ecopeel™ by Sonoco Metal Packaging EMEA Sustainable Packaging
